Born, raised, living and working in New York, Gregory Moncada is a multi-disciplined visual artist and art industry professional. Classically trained in Fine Arts in Florence, Italy and a work ethic learned from the streets and the fast paced work environment of New York City, Moncada has had constant involvement in creating and exhibiting art, as well as a hand in behind the scenes art world operations.
The artwork takes a several forms. Recently the artist is working with site-specific projection mapped installations. This work aims to engage the viewer in an immersive and sensory experience using new tools and new media to expose Moncada's fine art sensibilities.
Works of art begin with curious exploration and a trust in intuition. Gathered from the streets, antique stores and flea markets, paper ephemera is acquired as a result of keen observation and good luck. The found materials are stored away to exist as a tangible reflection of history and culture. Selected content is cataloged and scanned, stripped of their initial intention and prepared of an intervention. Paint is applied with experimental and gestural movements. Fluid an active mark making is balanced by rigid directional lines that restore order and focus on the subject. Obscured but complemented by colorful abstract expressions, reclaimed images transport the viewer to a surreal setting. By establishing links between beauty and anonymity, passion and intention, Italian heritage and American identity, the finished artwork offers a unique human signal and honest response to society.